How Putney Florist Is Choosing a More Sustainable Future for Flowers

At Putney Florist, we believe that beautiful flowers and a beautiful planet go hand in hand. As a local, independent florist in the heart of SW15, we've been making conscious choices to reduce our environmental impact — because the natural world that inspires our work deserves to be protected.

Here's how we're doing our bit for nature, one bouquet at a time.

Saying Goodbye to Single-Use Plastic

One of the most significant changes we've made is moving away from plastic wrapping. The floral industry has traditionally relied heavily on plastic sleeves and wrapping, much of which ends up in landfill. At Putney Florist, we've made it a priority to use as little plastic as possible in our packaging — and we're proud of the progress we've made.

Kraft Paper: Natural, Recyclable & Beautiful

Every bouquet that leaves our Putney shop is wrapped in kraft paper — a natural, recyclable material that looks stunning and does far less harm to the environment than plastic. Kraft paper is biodegradable, widely recyclable, and gives our bouquets that warm, artisan feel that our customers love.

Whether you're ordering a romantic bouquet, a birthday arrangement, or a sympathy gift, you can be confident it will arrive beautifully presented — and that the packaging won't be sitting in a landfill for decades to come.

Craft Hand-Tied Bouquets

Our florists create craft hand-tied bouquets — a traditional, artisan technique that uses minimal materials and lets the flowers speak for themselves. Hand-tied bouquets are not only stunning to look at, they're also a more sustainable choice, as they require fewer synthetic supports, foam blocks, and plastic accessories than some other floral styles.

Each bouquet is crafted with care and skill, reflecting the natural beauty of the blooms rather than relying on excessive packaging or artificial structure.

Degradable Cellophane

Where cellophane is needed — for example, to protect flowers during delivery — we use degradable cellophane that breaks down far more quickly than conventional plastic alternatives. It's a small but meaningful switch that helps reduce the amount of non-biodegradable waste generated by our business.

Why It Matters

The UK generates millions of tonnes of plastic waste every year, and the floral industry is not exempt from that problem. By choosing sustainable materials, we're not just making a statement — we're making a real difference, one order at a time. And when our customers in Putney, SW15, and across SW London choose Putney Florist, they're part of that positive change too.

Small, local businesses like ours have the power to lead by example. We hope our choices inspire other florists — and our customers — to think more carefully about the materials we all use every day.

Our Commitment Going Forward

Sustainability isn't a destination — it's an ongoing journey. We're always looking for new ways to reduce waste, source more responsibly, and make our little corner of Putney a greener place. We'll continue to review our packaging, our suppliers, and our processes to ensure we're doing the best we can for the environment.

If you have ideas or suggestions, we'd love to hear from you. You can reach us on 020 8785 1118 or drop us a message on WhatsApp.

Order Flowers That Feel Good in Every Way

When you order from Putney Florist, you're choosing fresh, hand-arranged flowers delivered with care — and wrapped with the planet in mind. Browse our full range of flower bouquets, including our popular same-day delivery flowers and next-day delivery options, available across Putney, SW15, SW13, SW14, SW18, SW19, SW20, SW6, TW9, TW10, and W4.

Because flowers should make the world more beautiful — in every sense.